Amazon Launches Data Analytics Tools for Brand Sellers

Amazon Launches Data Analytics Tools for Brand Sellers

Amazon has launched two new features, "Search Performance" and "Search Term Performance," to help brand sellers refine their operations. By analyzing data at the ASIN and keyword level, sellers can diagnose sales funnel issues, optimize keyword strategies, seize market opportunities, and achieve data-driven performance growth. These features empower sellers to understand how their products are performing in search and how customers are finding them, enabling more informed decisions and improved campaign effectiveness.

12/31/2025 Logistics Industry Insights
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Guide to Japanese Search Engines for Foreign Businesses

Guide to Japanese Search Engines for Foreign Businesses

This article provides an in-depth analysis of commonly used search engines in Japan, including Yahoo! Japan, Google Japan, Goo, Excite Japan, Livedoor, Nifty, and MSN Japan. It offers practical suggestions for foreign trade companies on how to effectively utilize these search engines to better develop the Japanese market. The aim is to equip businesses with the knowledge and strategies needed to succeed in reaching Japanese consumers through targeted search engine marketing efforts.

12/31/2025 Logistics Encyclopedia
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Ebay Sellers Gain Edge with Product Analysis Tools

Ebay Sellers Gain Edge with Product Analysis Tools

This article details six essential product analysis tools for eBay sellers: eBay Seller Hub, Title Builder, eBay Shipping Calculator, eBay Fee Calculator, Terapeak, and Algopix. These tools support sellers in various aspects, including listing optimization, keyword selection, cost control, and market research, helping them succeed on the eBay platform. Each tool provides unique insights to improve profitability and decision-making, ultimately empowering sellers to make informed choices about product selection and pricing strategies on eBay.

12/31/2025 Logistics Encyclopedia
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Tiktok Shop Pivots to Brand Building Over Mass Marketing

Tiktok Shop Pivots to Brand Building Over Mass Marketing

TikTok Shop is officially moving away from a broad distribution approach and shifting towards detailed operation. Through category management and store inspections, the platform aims to attract high-quality brand sellers and improve product quality and user experience. In the future, branding will be key to TikTok Shop's success in the highly competitive e-commerce market. The platform is focusing on attracting established brands and helping them thrive within the TikTok ecosystem.

12/31/2025 Logistics Industry Insights
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Online Vs Offline Amazon Seller Training Costs Compared

Online Vs Offline Amazon Seller Training Costs Compared

This article provides an in-depth analysis of the Amazon cross-border e-commerce training market, comparing tuition fee differences and teaching characteristics between online and offline courses. It advises students to comprehensively consider factors such as teaching methods, institutional qualifications, and faculty strength based on their own circumstances and learning goals to select the most suitable training program. This will lay a solid foundation for their cross-border e-commerce ventures.

12/29/2025 Logistics Encyclopedia
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Guide to Launching a Successful Ebay Business in Germany

Guide to Launching a Successful Ebay Business in Germany

This article provides an in-depth analysis of operational strategies for eBay Germany, offering a practical guide for new sellers from beginner to expert. It covers key aspects such as product selection, listing optimization, customer service, and language communication, helping you quickly get started, navigate the German market, and create best-selling products. The guide aims to equip sellers with the knowledge and tools needed to succeed on eBay Germany and achieve significant sales growth.

12/29/2025 Logistics Encyclopedia
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Vueling Expands in European Ecommerce Logistics

Vueling Expands in European Ecommerce Logistics

Vueling Airlines is emerging as a rising star in cross-border e-commerce logistics due to its efficient operating model, extensive European route network, and innovative cargo system. Through flexible capacity allocation, excellent customer service, and a commitment to sustainable development, Vueling creates value for regional trade partners. The airline is poised to further enhance its industry competitiveness in the future by leveraging its strengths and adapting to the evolving needs of the market.

12/29/2025 Airlines
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Amazon Sellers Share Top Strategies for Product Success

Amazon Sellers Share Top Strategies for Product Success

This article delves into seven key strategies for Amazon product selection, including setting selection criteria, choosing familiar categories, analyzing keyword traffic, leveraging trend reports, conducting off-site searches, observing other platforms, and tracking best-selling categories. It emphasizes that product selection requires long-term observation and adjustments to adapt to market changes and improve e-commerce efficiency. Continuous monitoring and adaptation are crucial for identifying potential bestsellers and maximizing profitability within the competitive Amazon marketplace.

12/29/2025 Logistics Encyclopedia
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Major Ecommerce Sellers Boom As Small Retailers Decline

Major Ecommerce Sellers Boom As Small Retailers Decline

The cross-border e-commerce industry experiences a stark contrast: top sellers see soaring performance and reward employees with equity incentives, while smaller sellers face an existential crisis, with year-end bonuses potentially vanishing. The industry shakeup is accelerating. To survive, small and medium-sized sellers need to focus on refined operations, differentiated competition, diversified channels, and embrace innovation. Only then can they break through the challenges and thrive in the evolving market.

12/29/2025 Logistics Industry Insights
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Ebay Sellers Adopt New Strategies to Boost Sales

Ebay Sellers Adopt New Strategies to Boost Sales

This article delves into key techniques for eBay sales optimization, including competitor analysis, continuous listing of new products, increasing transparency, and data-driven product selection. It emphasizes the importance of continuous optimization and personalized solutions, aiming to help sellers improve store sales. The strategies focus on understanding the market, keeping the store fresh, building trust with buyers, and making informed decisions based on sales data to maximize revenue and achieve significant sales growth.

12/29/2025 Logistics Encyclopedia
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